Digital Marketing
About
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This 28-day online internship is designed for college students interested in digital marketing and online strategies. Participants will learn fundamental concepts, tools, and techniques to develop effective digital marketing campaigns and strategies.
Topics Covered
- Introduction to Digital Marketing: Overview of digital channels, strategies, and key metrics.
- Understanding Target Audience: Market segmentation, buyer personas, and customer journey mapping.
- Search Engine Optimization (SEO): Basics of SEO, keyword research, on-page optimization, and link building.
- Content Marketing: Content creation strategies, blogging, social media content, and storytelling.
- Social Media Marketing: Platforms overview, content planning, engagement strategies, and analytics.
- Email Marketing: Building email lists, crafting effective email campaigns, and email automation.
- Pay-Per-Click (PPC) Advertising: Introduction to Google Ads, Facebook Ads, and campaign setup.
- Analytics and Data Analysis: Using Google Analytics, tracking key performance indicators (KPIs), and reporting.
- Conversion Rate Optimization (CRO): Strategies for improving website conversions and user experience.
- Digital Marketing Tools: Overview of marketing tools such as HubSpot, SEMrush, Mailchimp, and Buffer.
Tasks
- Conduct market research to identify target audience segments and their preferences.
- Develop buyer personas based on research findings and create customer journey maps.
- Optimize website content and structure for search engines (SEO) using relevant keywords and meta tags.
- Create and publish blog posts or articles as part of a content marketing strategy.
- Plan and execute social media campaigns across platforms like Facebook, Instagram, or LinkedIn.
Benefits
- Comprehensive Digital Marketing Skills: Gain a broad understanding of digital marketing strategies, channels, and tools.
- Hands-On Experience: Engage in practical tasks and projects to apply digital marketing concepts.
- Portfolio Building: Create a portfolio showcasing marketing campaigns, strategies, and results.
- Certificate of Completion: Earn a certificate upon completing the internship, validating digital marketing skills.
Important Dates
- Registration Deadline: May 12, 2024
- Next Batch Starts: May 15, 2024
Note: Stuboard has the complete right to change the batch date and timing, training cost, training topics, and tasks based on the batch size and resource availability.